“Matt was an incredible asset to the Athletics Association in his role as Assistant AD for Football Compliance. His background and experience within and around collegiate athletics makes him a uniquely positioned leader in NIL,” said Kirby Smart, Georgia Bulldogs head football coach. “Matt proved during his time in our program how valuable he can be to our student-athletes and Georgia Athletics. “Classic City Collective will create a sustainable platform to uniquely position UGA athletes for continued success."ĭuring his time at UGA as an Assistant Athletic Director, Hibbs assisted the football program in navigating compliance and helped to develop and manage the NIL program department-wide. We see an incredible opportunity to enrich, enhance and empower the lives of Georgia athletes,” said Hibbs. "We are excited to work alongside Georgia's loyal supporters, local businesses, alumni and fans to provide a resource that cuts through the complexities of NIL and provides an avenue for Dawg Nation to confidently support and connect with UGA athletes. Prior to Classic City Collective, Hibbs spent 13 years as a collegiate athletics administrator and agent at a leading sports agency and has done stints at four Power Five institutions including the University of Miami, University of Tennessee, Ohio State University and, most recently, three years at the University of Georgia. Staton graduated with a master’s degree in Sports Management from the University of Georgia and a Sports Marketing degree at Samford University. Former UGA linebacker John Staton IV, a member of the 2021 National Championship team, will serve as Classic City Collective’s Director of Operations. Matt Hibbs will lead the Collective as CEO, with a Board of Directors comprised of business leaders and former athletes associated with the University of Georgia. ![]() A variety of NIL opportunities will be made available to UGA athletes, including social media endorsements, traditional media advertisements, in-kind deals for promotional activities, appearances, meet and greets, autographs, and digital content. Classic City Collective was created to be the comprehensive destination for UGA athletes to capitalize on and monetize their NIL, while providing opportunities for all of Dawg Nation to contribute and engage with the athletes they passionately support.Īlongside strategic partners Icon Source and DGD Fund, Classic City Collective aims to be the nation’s foremost supporter-funded NIL facilitation platform to position Georgia athletics and its athletes from all 21 sports for sustained success. ATHENS, Ga.-( BUSINESS WIRE)-Notable University of Georgia supporters announced today the launch of Georgia’s preeminent name, image and likeness (NIL) collective.
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